They are spending 30,000yen a month!? Japanese otaku (geek) girls’ actual purchasing behavior!

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They are spending 30,000yen a month!?  Japanese otaku (geek) girls’ actual purchasing behavior!
Our website numan did a survey on December 2018, “It’s the last year of the Heisei era! Tell us your kodawari (about your favorite things) in this questionnaire!” Answers were mainly from women in their late teens to early twenties. Let’s take a look at the latest Japanese otaku girls’ life style.
Our website numan did a survey on December 2018, “It’s the last  year of the Heisei era! Tell us your kodawari (about your favorite things)  in this questionnaire!”  (Researched online from December 3rd to December 14th, 2018)
Answers were mainly from women in their late teens to early twenties. Let’s take a look at the latest Japanese otaku girls’ life style.

Summary
・The amount of money that otaku girls spend for their hobby a month is usually between 10,000 to 30,000
・The amount of money that otaku girls spend for an event is usually between 10,000 to 30,000
・40% of otaku girls answered that they participate in events about 1 to 3 times a year. In addition, 15% of otaku girls join events more than 11 times a year.

Q. How much do you spend for favorite hobbies a month?

Young teenagers don’t use that much money, so they spend up to \5,000. But in their late teens and older, girls spend \10,000 or up to \30,000.

Total Numbers
\5,000 to \10,000…23.94%
\10,000 to \30,000…24.32%
When the spending is between \5,000 to \30,000, about 50% of otaku girls spend more for otaku hobbies.

Furthermore, some otaku girls spend more money for it as below.
\30,000 to \50,000…15.25%
\50,000 to \100,000… 7.14%

■Not only goods, CD, books, but also tickets, gacha and so on… Otaku girls live for their hobby, so their purchasing behavior is totally different!

Q. How much do you spend for one event?

The graph above is the consumption amount for one event.
Whatever the age, the most people, about 40%, use \10,000 to \30,000.

Q. How many times do you join events in a year?

The next graph is about the number of participation per a year. As you can see, the late twenties are the most active group, more than 80% otaku girls join the events more than once a year.
A point of interest is that 27% of late twenties otaku girls join events more than 11 times a year.
Which means they attend events more than once a month. It seems very busy for otaku girls!

On the other hand, early 30’s participation is a bit low compared to late 20’s or late 30’s. That may mean they have another Life Event like marriage or having babies, so it may be a hard to attend those events.
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